Trusted by brands that want to grow fast — without burning out their team or breaking the bank. Increase conversions. Cut cost per award. Expand faster.
Franchise leads go cold fast. Your team’s overwhelmed, costs are high, and unqualified prospects are draining time and energy.
The Pain Points:
- Cost to obtain a franchisee over $25,000
- Wasted hours on the wrong candidates
- Sales team stretched thin
- Slow follow-up = lost revenue
What We Do:
- Instantly engage every lead — 24/7
- Pre-qualify for fit, budget, and intent
- Route only ready-to-talk candidates to sales
- Cut acquisition costs by 50%+
- Free up your team to close, not chase
More qualified conversations
Lower Cost Per Franchisee Awarded
More time back to focus on strategy
We’ve combined the franchise principles of an industry legend with modern execution that scales.
Founder of Management 2000, Bob is widely regarded as one of the most respected authorities in franchising. Over four decades, he’s advised more than 1,450 brands — including 7-Eleven, Wingstop, Donatos Pizza, Baskin-Robbins, Valpak, Applebee’s, Supercuts, Ben & Jerry’s, and many more. His philosophy? Franchising is about awarding units — not selling them. When that principle drives your growth engine, everything changes.
SYNERGY Consulting delivers performance-focused growth systems for franchise and service brands. Our team helps growing companies scale their lead generation, prequalification, and conversion efforts — without needing to expand their internal team. SYNERGY brings speed, strategy, and execution aligned with Bob Gappa’s franchise-first values.
Franchise Scale Up Program™ gives you the traction of a $100M brand — without building a $100M sales team.
Real Results: 50% Increase in Qualified Appointments
Client: Critical Mass Recruitment
They faced what law firms face daily:
- High ad spend
- Low-quality inbound leads
- Burnt-out internal team
We Deployed our system:
✅ 24/7 response
✅ Qualification using firm-specific criteria
✅ Booking only vetted candidates
Results:
- 50% increase in booked qualified appointments
- Zero time wasted on tire-kickers
- Full calendar transparency and team relief
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“I consider Bob to be one of the most influential people in helping me understand franchising and supporting Franchisees. … If you saw our operational support today, you would see Bob Gappa’s message all over it.”
— Jeff Moody, President, BlueFrog Plumbing (formerly Mr. Rooter Plumbing)
"As I’ve related to many in the past… I began to understand the importance of relationships in franchising and in life. You are the reason I enjoy, and am so passionate about, franchising.”
- Ted Leovich, VP International Operations, Wingstop
“Bob really helped to jump-start what has become a very solid set of processes and strategies. If you don’t want someone to poke at you and ask the tough questions, DON’T hire Bob.”
- Jamie Davis, formerly with Donatos Pizza
Brands are spending $25K–$50K/month on ads, brokers and lead gen companies…
…but most are unknowingly burning that budget on unanswered calls, ghost leads, and intake burnout.
We work with you to understand the business issues and then design a system that requires no installation.
We start slow by doing a pilot that allows us to understand how your leads are converting.
We monitor and make sure the system is providing the value you require. We do all the work so you can focus on closing.
Whether you're handling small or medium sized brands…
You stop wasting time on “maybes” and spam leads. You only speak with real franchisee, already vetted. You convert more of your ad budget into actual revenue. Your team is no longer stuck playing receptionist
No. This program is focused on outcomes — not just activity. You don’t get flooded with leads. You get qualified, serious conversations with the right people.
No. Our system works seamlessly with your existing platforms and people.
Most brands begin seeing increased discovery calls and better-qualified prospects within 30 days.
Perfect. We complement your team by removing the noise and surfacing the right candidates — so your people can focus on what they do best.
Both. We’ve helped brands at every stage — from 5 to 100+ locations — who want a smarter, leaner, and more repeatable way to grow.
© 2025 Web Apps LLC (DBA SYNERGY Consulting).